New Media Publishing Platform

Simple and powerful publishing tools for Internet audio and video

Overview

The CastMetrix Media Platform is a Web ASP service for New Media companies, who are producing audio and video content. Our technology enables these companies to distribute and monetize their content worldwide, with minimal engineering investment.



CastMetrix is a full featured enterprise solution including:

  • Integrated Content Management System (CMS)
  • Rules driven dynamic playback engine
  • Smart content distribution network
  • RSS 2.0 syndication with iTunes extensions
  • Real-time ad matching and insertion
  • Tracking and measurement reports
  • End user feedback forums
  • White label integration

With the CastMetrix technology, our customers can focus on developing their audience and monetizing their content, instead of building technology.

Technology

The CastMetrix service consists of two major technologies: the Content Management System (CMS) and the Distribution Engine. The CMS is designed to manage text, audio and video assets, and can organize them by specific publishing projects.



The Distribution Engine is responsible for serving all media download requests from end-users. It assembles and delivers audio and video assets dynamically based on configurable rules. For example, audio assets maybe conditionally sequenced based on time of day, or geo-location of the downloading user IP address. The Distribution Engine can also select one or more sponsorship announcements to be placed with the content, again based on configurable rules, including geo-location information.

The Distribution Engine includes a smart content distribution framework, which effectively scales to support large download volumes.

Features

The CastMetrix New Media Platform offers sophisticated features for publishers, including:

  • Content management
  • Manage text, audio and video assets
  • RSS 2.0 syndication with support for Apple iTunes extensions
  • Supports iTunes standard categories and user defined tags
  • Multiple media audio and video tracks, which can be “stitched” together at download time based on configurable rulesn

Our system also includes a real-time ad-server technology, which can selectively insert ad spots (podverts), or spoken word endorsements into podcast content. The ad spots can be matched to the podcast content or the geographical location of the listener.


The ad server technology includes the following features;

  • Organize and manage multiple advertiser campaigns
  • Select and insert ad spots at download time
  • Rotate through several advertisement creatives
  • Present different creatives to different geographical markets
  • Track download and subscriber stats
  • Impression and click tracking

Tracking

The CastMetrix platform collects and reports on a number of usage statistics, including:

  • Number of downloads
  • Number of RSS subscribers
  • Time based reports
  • Geographical "Provenance" reports

Integration

The CastMetrix technology enables easy integration with existing Web site front-ends. Our “white-label” approach allows seamless customer integration at any service granularity.



The CastMetrix platform includes a flexible Web service API, which easily integrates with existing front-end web sites. Our service can be integrated either on the server side or the browser side.

Please contact us to setup a demo or answer any questions.